By: Cris Cusac (CFO) Cusell Marketing’s mission statement has been tweaked and analyzed many times over our 10-year history. In its current form it reads, “We create a seamless process that drives results for our clients, fulfills our employees, and positively impacts people. We build marketing...
By: Sophia Kiefer (Social Media Manager) Engaging with other accounts on social media can be valuable to growing your brand or business. Today, we are going to be discussing the benefits of social media engagement, as well as the daily/weekly steps you should take when engaging...
By: Sophia Kiefer (Social Media Manager) 2022 is rapidly coming to a close, which means a new year will be upon us. A new year does not only bring goal-setting and resets - it also brings new themes, ideas, and trends in terms of social media. So...
By: Cris Cusac (CFO) If you have been on the internet in the last 10 years, you have seen advertisements. Most websites have ads on them. These ads are decided by the webmaster in 1 of 2 ways. The webmaster will place the ads on the...
By: Max Navarro (Marketing Assistant) Amid the holidays, marketing might turn a little crazy! With all of the competition and the information overload, you may start to feel overwhelmed. Follow this concise list of marketing do's and don'ts to help you move through the holiday season...
By: Richard Padilla (Automation Manager) Drip Campaign Automation is a great way to consistently connect with your past, present, and future customers. Each clientele audience needs to be catered to by drip campaigns relevant to their needs and what you want to communicate. In the beginning, the...
By: Lauren Coats (Account Manager/Employee Engagement) Business owners should not target their product or service to every single person, despite believing a wider net would bring in more sales. Your target audience is the group of people who will be the most efficient leads for your...
By: Josh Wallace (Content Manager) In today's digital marketing world, few words are uttered more than Search Engine Optimization (SEO). SEO has become one of the most vital digital marketing tools available to us. But how much do you really know about SEO? SEO makes your website...
By: Zac Cusac (CEO + Founder) I’ve met with mortgage professionals across the country and everyone is experiencing a downturn in production. There is no special sauce - it's about being intentional with your strategies and how you spend your time. Remember that just as quickly as...
2018 was a great year for marketing. As an industry we are constantly improving and finding new and inventive ways to take our clients' businesses to the next level. So, what is it that makes people successful in marketing or terrible at marketing? These Do's...