02 Dec Holiday Marketing Campaign Do’s & Don’ts
By: Max Navarro (Marketing Assistant)
Amid the holidays, marketing might turn a little crazy! With all of the competition and the information overload, you may start to feel overwhelmed. Follow this concise list of marketing do’s and don’ts to help you move through the holiday season MORE prepared and LESS stressed.
DO ORGANIZE YOUR MARKETING STRATEGIES IN ADVANCE
Amidst all of the hustle and bustle, it is easy to let important planning slip through the cracks. The earlier you prepare your game plan and assets, the more confident you will be in achieving your campaign goals.
DO DILIGENT WORK WITH YOUR TARGET INCLINATIONS
Using “Happy Holidays” or “Merry Christmas” is something you will decide according to how your audience perceives these times of the year. There is no doubt that “Happy Holidays” is the simplest route to take and works properly for most audiences. Although, if your brand is grounded in a particular public, like religious or traditional, be respectful and apply phrases that resonate with them. It is important to conscientiously recognize your target audience and design your content according to their preferences.
DO PRIORITIZE YOUR CUSTOMERS
One prevalent misstep brands and companies make is centering on their company rather than their audience — flooding them with merchandise, discount sales, and other marketing materials. Try to remember that this season is more than shopping and that’s something people want to feel from your brand. Make sure to show your gratitude in the most honest way possible.
DO PLUNGE INTO SOCIAL MEDIA
Create a holiday-motif graphic line and run your post about this season by incrementing your spending plan for social ads. The competition will be fierce, no doubt, but by increasing your cost-per-click amount, you will be covering all your bases.
DO TAKE A LOOK AT YOUR HOLIDAY MARKETING CAMPAIGN FROM LAST YEAR
It is said that “The only way we grow is by learning from the past” and that holds true for marketing as well. Review and analyze what worked and what didn’t from last year and take that into consideration this year. Which insights could you share that might boost your performance this year?
DON’T IGNORE THE HOLIDAYS
Even though this season is takes extra time and effort for marketing strategies, don’t try to evade it. Besides the fact that the holidays are celebrated worldwide, they also set up the best moods and propitiate spending. People need to feel that their thoughts and values are supported or shared.
…BUT DON’T MAKE EVERYTHING ABOUT THE HOLIDAYS, EITHER
On the other hand, oversaturating all your channels and social media accounts with holiday-themed posts will be self-defeating. Your trustworthiness may be affected, which means people may unfollow you or block your posts. Most consumers prefer to avoid feeling bombarded by over-posting surrounding holidays and push sales.
DON’T FORGET TO ENJOY THIS TIME OF YEAR!
The holidays can be a wonderful time of year for celebration and spreading cheer, so don’t forget to enjoy this season while it lasts. If you need support enduring this busy time of year, don’t forget to ask for help! We are here to help you take steps to make your brand thrive.