By: Lauren Coats (Dir. of Employee Engagement) As we celebrate Pride Month in June, it's a perfect opportunity to reflect on the importance of building a more inclusive workplace culture that embraces diversity in all its forms. Creating a welcoming and inclusive environment not only fosters...
By: Sophia Kiefer (Social Media Manager) Video content has become increasingly more popular on social media platforms. This first started with the introduction of Vine back in 2013 and has again gained popularity since the TikTok boom of early 2020. So, what are the benefits of video...
By: Max Navarro (Marketing Assistant) Define Clear Objectives: Define your campaign goals, whether it's increasing brand awareness, driving website traffic, generating leads, or boosting sales. Specific objectives help you design targeted campaigns and measure success accurately. Understand Your Target Audience: Conduct thorough market research to identify your...
By: Cheyenne Mejia (Dir. of Strategy) Are you tired of lackluster results from your marketing campaigns? Do you find yourself struggling to generate the clicks and conversions you desire? Well, search no more! This week we're unveiling an easy-to-implement solution that will supercharge your marketing efforts...
By: Lauren Coats (Dir. of Employee Engagement) May is Mental Health Awareness Month, providing us with an excellent opportunity to shed light on the significance of supporting employees' mental health in the workplace. In today's fast-paced and demanding work environments, prioritizing mental well-being is not just...
By: Cris Cusac (CFO) Cusell Marketing’s mission statement has been tweaked and analyzed many times over our 10-year history. In its current form it reads, “We create a seamless process that drives results for our clients, fulfills our employees, and positively impacts people. We build marketing...
By: Sophia Kiefer (Social Media Manager) When writing copy for social media or digital content purposes, it is important to follow certain guidelines to ensure that you are being professional, strategic, and to-the-point. In this post, we are breaking down the most important do’s and don'ts...
By: Lauren Coats (Dir. of Employee Engagement) As we continue to navigate through an ever-changing work landscape, it's becoming increasingly important to prioritize work/life balance. Work/life balance refers to the equilibrium between professional commitments and personal life, and it's crucial for maintaining overall well-being. In this...
By: Sophia Kiefer (Social Media Manager) Negativity is a part of the world around us, as much as it can be frustrating and overwhelming to see. It is important, especially online and on social media, to try and tune out negative content as much as possible....
By: Max Navarro (Paid Media Manager) As a business owner, you constantly seek ways to attract new customers and increase sales. One of the most effective ways to achieve this is through paid advertising. In this blog post, we'll explore three types of paid ads to...