By: Sophia Kiefer (Social Media Manager) Video content has become increasingly more popular on social media platforms. This first started with the introduction of Vine back in 2013 and has again gained popularity since the TikTok boom of early 2020. So, what are the benefits of video...
By: Max Navarro (Marketing Assistant) Define Clear Objectives: Define your campaign goals, whether it's increasing brand awareness, driving website traffic, generating leads, or boosting sales. Specific objectives help you design targeted campaigns and measure success accurately. Understand Your Target Audience: Conduct thorough market research to identify your...
By: Sophia Kiefer (Social Media Manager) Negativity is a part of the world around us, as much as it can be frustrating and overwhelming to see. It is important, especially online and on social media, to try and tune out negative content as much as possible....
By: Max Navarro Marketing Assistant) Are you having trouble finding new ways to attract leads to your business? Online marketing, whatever the form, is a great technique to try of you have not already. With the online space continuing to expand, reaching your customers online...
By: Sophia Kiefer (Social Media Manager) Engaging with other accounts on social media can be valuable to growing your brand or business. Today, we are going to be discussing the benefits of social media engagement, as well as the daily/weekly steps you should take when engaging...
The mortgage industry has seen a significant transformation in the past few years, and the role of marketing has become more important than ever. In today's highly competitive market, mortgage professionals must stand out to attract and retain customers. At Cuselleration, we believe that marketing...
By: Maubreen Hern`andez (Ads Manager) Tik Tok is not only an app for lip-syncing and dance challenge videos, it’s actually an amazing platform for digital marketing -- if you know how to use it strategically. If you’re in the marketing game as a business person, entrepreneur or...
By: Cheyenne Mejia (Account Manager) Branding is essential to the foundation of any company –big or small– because it both communicates the value to your target audience and is oftentimes the first touchpoint for new audiences. Without an effective brand, both current and future audiences will...
By: Sophia Kiefer (Social Media Manager) 2022 is rapidly coming to a close, which means a new year will be upon us. A new year does not only bring goal-setting and resets - it also brings new themes, ideas, and trends in terms of social media. So...
By: Max Navarro (Marketing Assistant) Amid the holidays, marketing might turn a little crazy! With all of the competition and the information overload, you may start to feel overwhelmed. Follow this concise list of marketing do's and don'ts to help you move through the holiday season...