Cusell was founded in 2013 after seeing the great needs of small businesses. At that time, social media was starting to become prevalent in making buying decisions. At the prompting and encouragement of his then girlfriend (now wife!), our Founder and CEO, Zac Cusac, decided to branch off and start a new business that brought the much-needed solutions that he was seeing.
Zac started networking in the Orange County area and was able to get a great idea of what business owners truly need to be successful. He built the idea of Cusell around reaching people, driving engagement and helping business owners who have great ideas / products reach their customers and find more opportunities. From there, the business took off and has continued to grow and evolve over the past nine years. Zac’s strength and vision in relationship marketing has made and continues to make Cusell the thriving company that it is today. Cusell has been able to shift with the changing market – your customers are your greatest opportunities for more business (referrals), so you need to keep them engaged. Referrals will always close at a higher level because there is an inherent level of trust.