By: Cris Cusac (CFO) Cusell Marketing’s mission statement has been tweaked and analyzed many times over our 10-year history. In its current form it reads, “We create a seamless process that drives results for our clients, fulfills our employees, and positively impacts people. We build marketing...
The mortgage industry has seen a significant transformation in the past few years, and the role of marketing has become more important than ever. In today's highly competitive market, mortgage professionals must stand out to attract and retain customers. At Cuselleration, we believe that marketing...
By: Lauren Coats (Dir. of Employee Engagement) The buzzwords of ‘company culture’ have inflected many eye rolls as trends make a cliché of overused words. Despite any frustration of seeing too many LinkedIn webinars or infographics on Instagram about this, culture really is the foundation of...
By: Zac Cusac (CEO + Founder) I’ve met with mortgage professionals across the country and everyone is experiencing a downturn in production. There is no special sauce - it's about being intentional with your strategies and how you spend your time. Remember that just as quickly as...
As entrepreneurs, we’re usually in and out of the office-always on the go. Entrepreneurs typically have networking to do, meetings to attend and are constantly busy figuring out the next best thing for their business. However, if you are entrepreneur who is planning on spending...
Some leadership challenges are predictable: inspiring your team, guiding organizational change, prioritizing the right things at the right time. Other challenges are less expected, and don't always become apparent until you're forced to face them head-on. 1) Combating the Consequences of Isolation It turns out it really is lonely at the...