How to Increase Leads to Your Business Through Online Marketing
By: Max Navarro Marketing Assistant) Are you having trouble finding new ways to attract leads to your business? Online marketing, whatever the form, is a great technique to tr
24 February, 2023
This Easy Step Can Help You Grow FAST On Social Media…
By: Sophia Kiefer (Social Media Manager) Engaging with other accounts on social media can be valuable to growing your brand or business. Today, we are going to be discussing t
17 February, 2023
Letters From The CEO – Creating Content That Drives Results
The mortgage industry has seen a significant transformation in the past few years, and the role of marketing has become more important than ever. In today’s highly compe
09 February, 2023
The Benefits of LinkedIn Marketing
By: Cris Cusac (CFO) Inflation times can be tough. Business expenses can seem to get away from you. So where do you make cuts in spending? From our experience it is usually ma
03 February, 2023
The Importance of a Strong Company Culture
By: Lauren Coats (Dir. of Employee Engagement) The buzzwords of ‘company culture’ have inflected many eye rolls as trends make a cliché of overused words. Despite any frustrat
27 January, 2023
Principles of Automation Marketing for Loan Officers
By: Richard Padilla (Automation Manager) Are you a loan officer interested in discovering how you can grow your business and find new leads? There are quite a few helpful tool
23 January, 2023
3 Pieces of Downloadable Content That Can Help Drive Business
By: Josh Wallace (Content Manager) A large part of building a strong marketing strategy means expanding upon the types of content you provide. Your audience may love your news
13 January, 2023
The Benefits of Tik Tok Ads
By: Maubreen Hern`andez (Ads Manager) Tik Tok is not only an app for lip-syncing and dance challenge videos, it’s actually an amazing platform for digital marketing — if
06 January, 2023
Tips to Create a Solid Brand Strategy
By: Cheyenne Mejia (Account Manager) Branding is essential to the foundation of any company –big or small– because it both communicates the value to your target audience and i
22 December, 2022
2023 Social Media Preview
By: Sophia Kiefer (Social Media Manager) 2022 is rapidly coming to a close, which means a new year will be upon us. A new year does not only bring goal-setting and resets R
16 December, 2022
The Benefits of Retargeting
By: Cris Cusac (CFO) If you have been on the internet in the last 10 years, you have seen advertisements. Most websites have ads on them. These ads are decided by the webmaste
08 December, 2022
Holiday Marketing Campaign Do’s & Don’ts
By: Max Navarro (Marketing Assistant) Amid the holidays, marketing might turn a little crazy! With all of the competition and the information overload, you may start to feel o
02 December, 2022
3 Rules to Follow for Automated Drip Campaigns
By: Richard Padilla (Automation Manager) Drip Campaign Automation is a great way to consistently connect with your past, present, and future customers. Each clientele audience
30 November, 2022
3 Reasons Why You NEED a Target Audience
By: Lauren Coats (Account Manager/Employee Engagement) Business owners should not target their product or service to every single person, despite believing a wider net would b
18 November, 2022
What is SEO & Why is it Important?
By: Josh Wallace (Content Manager) In today’s digital marketing world, few words are uttered more than Search Engine Optimization (SEO). SEO has become one of the most v
11 November, 2022
3 Easy Ways to Optimize Your Social Media Profiles
By: Sophia Kiefer (Social Media Manager) Social media can be a great tool to help grow your business and expand your reach to new audiences. Although, in order to be successfu
04 November, 2022
3 Marketing Steps Every Mortgage Professional Must Be Taking Immediately During This High Interest Rate Environment.
By: Zac Cusac (CEO + Founder) I’ve met with mortgage professionals across the country and everyone is experiencing a downturn in production. There is no special sauce –
01 November, 2022
Lasting Dos & Don’ts to 2019!
2018 was a great year for marketing. As an industry we are constantly improving and finding new and inventive ways to take our clients’ businesses to the next level. So,
18 January, 2019
3 Do’s and Don’ts For Successful Marketing
Many successful marketers today aren’t just crossing items off their to-do lists or using past experiences to know what approaches are successful and unsuccessful. These succe
25 June, 2018
How to Effectively Market to Generations
With the introduction of modern technology into the mix, marketers now know that information is key in marketing. There is nothing more satisfying for a marketer than to reali
07 May, 2018
Speed To Lead: How to Get More Responses
Real estate leads rank among some of the most difficult, but yet most rewarding leads that anyone would want to work with especially after getting a peep at some of its many r
30 April, 2018
How To Audit Your Facebook Ads
Facebook now has over 1.79 billion monthly users. Now that’s a big number which makes this giant social network the place you would want to advertise. If you are looking to ge
21 April, 2018
Grow Your Business with These 5 Marketing Strategies
As a business person, you must know by now that growing a business is not an easy task. First of all, you need to have a viable idea and then discover its profitable niche, de
13 April, 2018
Benefits of Online Customer Satisfaction
As a business person, there is nothing you may dread more than an unsatisfied customer. Customers who are not satisfied with your products or services can do anything that com
07 April, 2018
How to Handle Negative Reviews on Google
If you own a small business, then you may have also fallen victim of fake reviews. The online world has enabled people to create new fake accounts and use them to leave either
30 March, 2018
7 New LinkedIn Features You May Have Missed Last Year
You may have noticed something different if you found time to log in to LinkedIn this year. In fact, everything seemed different as LinkedIn redesigned its desktop website com
22 March, 2018
3 Ways Marketing Content Can Support Your Sales/Customer Service Team
There is always this common phrase that sales or customer service representatives always use whenever they want to reference some information required by the customer; “Please
14 March, 2018
Improve Your Odds of Getting Positive Online Reviews
Do you remember the last time you tried a new meal or purchased items at a new place without a recommendation? For most people, chances are that it’s been awhile. People
07 March, 2018
Color Psychology in Online Marketing
The use of color in marketing is one of the most effective ways to boost your business. This is because most of the conversations today based on color consist of anecdotal evi
28 February, 2018
How to Engage Your Customers Without Bugging Them
Sending multiple messages to your audience as a way of inundating them is not helpful especially during inconvenient times. This is why it is important for companies to make s
20 February, 2018
