Building a More Inclusive Workplace Culture: Embracing Diversity & Celebrating Pride Month
By: Lauren Coats (Dir. of Employee Engagement) As we celebrate Pride Month in June, it’s a perfect opportunity to reflect on the importance of building a more inclusive
29 June, 2023
Why You Should Take The Leap To Posting Video Content On Social
By: Sophia Kiefer (Social Media Manager) Video content has become increasingly more popular on social media platforms. This first started with the introduction of Vine back in
23 June, 2023
10 Tips for Success in Paid Media Advertising
By: Max Navarro (Marketing Assistant) Define Clear Objectives: Define your campaign goals, whether it’s increasing brand awareness, driving website traffic, generating l
21 June, 2023
Boost Your Clicks With These 5 Fool-Proof CTAs!
By: Cheyenne Mejia (Dir. of Strategy) Are you tired of lackluster results from your marketing campaigns? Do you find yourself struggling to generate the clicks and conversions
08 June, 2023
The Importance of Recognizing Mental Health in the Workplace
By: Lauren Coats (Dir. of Employee Engagement) May is Mental Health Awareness Month, providing us with an excellent opportunity to shed light on the significance of supporting
24 May, 2023
Our Mission + Values – A Breakdown
By: Cris Cusac (CFO) Cusell Marketing’s mission statement has been tweaked and analyzed many times over our 10-year history. In its current form it reads, “We create a seamles
15 May, 2023
3 IMPORTANT Copywriting Do’s & Don’ts!
By: Sophia Kiefer (Social Media Manager) When writing copy for social media or digital content purposes, it is important to follow certain guidelines to ensure that you are be
05 May, 2023
3 Reasons to Prioritize Work/Life Balance
By: Lauren Coats (Dir. of Employee Engagement) As we continue to navigate through an ever-changing work landscape, it’s becoming increasingly important to prioritize wor
28 April, 2023
How to Respond to Negativity on Social Media
By: Sophia Kiefer (Social Media Manager) Negativity is a part of the world around us, as much as it can be frustrating and overwhelming to see. It is important, especially onl
21 April, 2023
3 Types of Paid Ads to Try for Your Business
By: Max Navarro (Paid Media Manager) As a business owner, you constantly seek ways to attract new customers and increase sales. One of the most effective ways to achieve this
17 April, 2023
How to Increase Leads to Your Business Through Online Marketing
By: Max Navarro Marketing Assistant) Are you having trouble finding new ways to attract leads to your business? Online marketing, whatever the form, is a great technique to tr
24 February, 2023
This Easy Step Can Help You Grow FAST On Social Media…
By: Sophia Kiefer (Social Media Manager) Engaging with other accounts on social media can be valuable to growing your brand or business. Today, we are going to be discussing t
17 February, 2023
Letters From The CEO – Creating Content That Drives Results
The mortgage industry has seen a significant transformation in the past few years, and the role of marketing has become more important than ever. In today’s highly compe
09 February, 2023
The Benefits of LinkedIn Marketing
By: Cris Cusac (CFO) Inflation times can be tough. Business expenses can seem to get away from you. So where do you make cuts in spending? From our experience it is usually ma
03 February, 2023
The Importance of a Strong Company Culture
By: Lauren Coats (Dir. of Employee Engagement) The buzzwords of ‘company culture’ have inflected many eye rolls as trends make a cliché of overused words. Despite any frustrat
27 January, 2023
Principles of Automation Marketing for Loan Officers
By: Richard Padilla (Automation Manager) Are you a loan officer interested in discovering how you can grow your business and find new leads? There are quite a few helpful tool
23 January, 2023
3 Pieces of Downloadable Content That Can Help Drive Business
By: Josh Wallace (Content Manager) A large part of building a strong marketing strategy means expanding upon the types of content you provide. Your audience may love your news
13 January, 2023
The Benefits of Tik Tok Ads
By: Maubreen Hern`andez (Ads Manager) Tik Tok is not only an app for lip-syncing and dance challenge videos, it’s actually an amazing platform for digital marketing — if
06 January, 2023
Tips to Create a Solid Brand Strategy
By: Cheyenne Mejia (Account Manager) Branding is essential to the foundation of any company –big or small– because it both communicates the value to your target audience and i
22 December, 2022
2023 Social Media Preview
By: Sophia Kiefer (Social Media Manager) 2022 is rapidly coming to a close, which means a new year will be upon us. A new year does not only bring goal-setting and resets R
16 December, 2022
The Benefits of Retargeting
By: Cris Cusac (CFO) If you have been on the internet in the last 10 years, you have seen advertisements. Most websites have ads on them. These ads are decided by the webmaste
08 December, 2022
Holiday Marketing Campaign Do’s & Don’ts
By: Max Navarro (Marketing Assistant) Amid the holidays, marketing might turn a little crazy! With all of the competition and the information overload, you may start to feel o
02 December, 2022
3 Rules to Follow for Automated Drip Campaigns
By: Richard Padilla (Automation Manager) Drip Campaign Automation is a great way to consistently connect with your past, present, and future customers. Each clientele audience
30 November, 2022
3 Reasons Why You NEED a Target Audience
By: Lauren Coats (Account Manager/Employee Engagement) Business owners should not target their product or service to every single person, despite believing a wider net would b
18 November, 2022
What is SEO & Why is it Important?
By: Josh Wallace (Content Manager) In today’s digital marketing world, few words are uttered more than Search Engine Optimization (SEO). SEO has become one of the most v
11 November, 2022
3 Easy Ways to Optimize Your Social Media Profiles
By: Sophia Kiefer (Social Media Manager) Social media can be a great tool to help grow your business and expand your reach to new audiences. Although, in order to be successfu
04 November, 2022
3 Marketing Steps Every Mortgage Professional Must Be Taking Immediately During This High Interest Rate Environment.
By: Zac Cusac (CEO + Founder) I’ve met with mortgage professionals across the country and everyone is experiencing a downturn in production. There is no special sauce –
01 November, 2022
Lasting Dos & Don’ts to 2019!
2018 was a great year for marketing. As an industry we are constantly improving and finding new and inventive ways to take our clients’ businesses to the next level. So,
18 January, 2019
3 Do’s and Don’ts For Successful Marketing
Many successful marketers today aren’t just crossing items off their to-do lists or using past experiences to know what approaches are successful and unsuccessful. These succe
25 June, 2018
How to Effectively Market to Generations
With the introduction of modern technology into the mix, marketers now know that information is key in marketing. There is nothing more satisfying for a marketer than to reali
07 May, 2018
