Many successful marketers today aren’t just crossing items off their to-do lists or using past experiences to know what approaches are successful and unsuccessful. These successful marketers take on the holistic approach. This approach includes building personalized connections by being relational, adapting to the evolution...
As a business person, you must know by now that growing a business is not an easy task. First of all, you need to have a viable idea and then discover its profitable niche, define the best target location and have something valuable to sell....
As a business person, there is nothing you may dread more than an unsatisfied customer. Customers who are not satisfied with your products or services can do anything that comes to their mind, from bad mouthing your business to shifting to a different business for...
If you own a small business, then you may have also fallen victim of fake reviews. The online world has enabled people to create new fake accounts and use them to leave either a positive or negative reviews for your business. Google has put up many...
There is always this common phrase that sales or customer service representatives always use whenever they want to reference some information required by the customer; “Please hold, let me just confirm the solution for you.” As a customer service representative of a company, there are times...
Do you remember the last time you tried a new meal or purchased items at a new place without a recommendation? For most people, chances are that it's been awhile. People are naturally inclined to seek an opinion of another person before he or she...
The use of color in marketing is one of the most effective ways to boost your business. This is because most of the conversations today based on color consist of anecdotal evidence and hunches. Let's take a look at research-based insights that shed light on...
Sending multiple messages to your audience as a way of inundating them is not helpful especially during inconvenient times. This is why it is important for companies to make sure you know when the appropriate time is and how to engage with them. This guide will...
Many entrepreneurs, employers, and employees tend to ignore the importance of branding. They forget that the brand might turn out to be a very valuable asset to their company in the long run. A brand simply refers to what people are saying about the company....
Aside from traditional advertising, what can you do to help put your brand name on the map? We have compiled five ideas to get people talking about your business. 1. Use social media Websites such as Twitter, Facebook, LinkedIn and Instagram offer business a great social media...