By: Lauren Coats (Dir. of Employee Engagement)
The buzzwords of ‘company culture’ have inflected many eye rolls as trends make a cliché of overused words. Despite any frustration of seeing too many LinkedIn webinars or infographics on Instagram about this, culture really is the foundation of...
By: Richard Padilla (Automation Manager)
Are you a loan officer interested in discovering how you can grow your business and find new leads? There are quite a few helpful tools through automation marketing that can help you increase your reach and find new customers for your...
By: Josh Wallace (Content Manager)
A large part of building a strong marketing strategy means expanding upon the types of content you provide. Your audience may love your newsletters and blogs, but there are other things you should offer them! A refreshed take on the types...
By: Maubreen Hern`andez (Ads Manager)
Tik Tok is not only an app for lip-syncing and dance challenge videos, it’s actually an amazing platform for digital marketing -- if you know how to use it strategically.
If you’re in the marketing game as a business person, entrepreneur or...
By: Cheyenne Mejia (Account Manager)
Branding is essential to the foundation of any company –big or small– because it both communicates the value to your target audience and is oftentimes the first touchpoint for new audiences. Without an effective brand, both current and future audiences will...
By: Sophia Kiefer (Social Media Manager)
2022 is rapidly coming to a close, which means a new year will be upon us. A new year does not only bring goal-setting and resets - it also brings new themes, ideas, and trends in terms of social media.
So...
By: Cris Cusac (CFO)
If you have been on the internet in the last 10 years, you have seen advertisements. Most websites have ads on them. These ads are decided by the webmaster in 1 of 2 ways. The webmaster will place the ads on the...
By: Max Navarro (Marketing Assistant)
Amid the holidays, marketing might turn a little crazy! With all of the competition and the information overload, you may start to feel overwhelmed. Follow this concise list of marketing do's and don'ts to help you move through the holiday season...
By: Richard Padilla (Automation Manager)
Drip Campaign Automation is a great way to consistently connect with your past, present, and future customers. Each clientele audience needs to be catered to by drip campaigns relevant to their needs and what you want to communicate.
In the beginning, the...
By: Lauren Coats (Account Manager/Employee Engagement)
Business owners should not target their product or service to every single person, despite believing a wider net would bring in more sales. Your target audience is the group of people who will be the most efficient leads for your...