By: Sophia Kiefer (Social Media Manager) Video content has become increasingly more popular on social media platforms. This first started with the introduction of Vine back in 2013 and has again gained popularity since the TikTok boom of early 2020. So, what are the benefits of video...
By: Sophia Kiefer (Social Media Manager) Negativity is a part of the world around us, as much as it can be frustrating and overwhelming to see. It is important, especially online and on social media, to try and tune out negative content as much as possible....
By: Sophia Kiefer (Social Media Manager) Engaging with other accounts on social media can be valuable to growing your brand or business. Today, we are going to be discussing the benefits of social media engagement, as well as the daily/weekly steps you should take when engaging...
By: Maubreen Hern`andez (Ads Manager) Tik Tok is not only an app for lip-syncing and dance challenge videos, it’s actually an amazing platform for digital marketing -- if you know how to use it strategically. If you’re in the marketing game as a business person, entrepreneur or...
By: Sophia Kiefer (Social Media Manager) Social media can be a great tool to help grow your business and expand your reach to new audiences. Although, in order to be successful, you need to know how to best optimize your social media profiles to reach your...