04 Nov 3 Easy Ways to Optimize Your Social Media Profiles
By: Sophia Kiefer (Social Media Manager)
Social media can be a great tool to help grow your business and expand your reach to new audiences. Although, in order to be successful, you need to know how to best optimize your social media profiles to reach your desired audience.
Optimizing your social media profiles can take time and effort, but it is a worthwhile task that will help you to stand out online. Here are three easy ways to get started:
- Update your profile with only relevant information: Since your social media profiles may be the first glimpse an individual has of your brand, it is important to make a solid first impression. Be sure to include relevant hashtags and keywords in your profile that relate back to your brand, while still keeping your own unique voice. This will help your brand to appear right away in search results as well as diversify you from other similar businesses.
- Link to your website or other important online resources: When a new user visits your profile, you want to make sure to draw them in with the information you have on your page. One simple way to do this is to include a link to your website on your social profiles. Putting this information front and center can help to drive more traffic to your website and increase brand awareness.
- Use branded imagery: Putting “a face to a name” is crucial in the online space, since this helps to create a more personalized experience for the customer. This is why ensuring you have clear and concise imagery on your social accounts is so important! Make sure the images you choose represent your brand and are consistent across social media platforms. This will help users to find you wherever they go.