19 Dec How to Optimize Your Website’s Homepage (part 1 of 2)
One. Two. Three. Three seconds. That’s all the time it takes for a customer to decide whether to click forward or exit out of your website. So how do you capture someone’s attention in only three seconds? Discover how to optimize your website’s homepage and convert first-time site visitors to loyal customers with this two-part comprehensive guide:
What is homepage optimization?
Homepage optimization is the process of improving the homepage on a website to generate more traffic and publicity. It can be a vital aspect to increasing your digital presence and helping your company grow. From improving your homepage design to boosting your overall website speed, there are many steps that go into optimizing your homepage to achieve maximum results.
Before we begin tackling these steps, make sure your homepage answers these five simple questions:
- What does your company do?
- What makes your company unique?
- How can site visitors learn more?
- How can site visitors reach your company?
- Why do site visitors need your company?
By answering these questions, people visiting your website will be convinced to convert simply after landing on your homepage!
How can I improve my homepage’s design?
One of the first and most important steps to optimizing your homepage is to make sure everything looks visually appealing. Contrary to popular belief, first impressions do matter… at least when it comes to your website’s homepage. So make your homepage stand out from the rest by following these tips:
Find your purpose
Since your homepage is the first page most people will see on your website, it should embody your company’s culture and vibe. Remember that your digital presence is an extension of your company and should reflect the same values. So ask yourself what your goals are for your company and keep those in mind when developing your website.
Reduce the clutter
Unlike other pages on your website, your homepage does not need to be filled to the brim with information. Instead, reduce the clutter and focus on captivating the viewer’s attention. Find a balance between images, textual information and whitespace. There is no perfect word to image ratio, so use your best judgement. When in doubt, less is more!
Add value with visuals
Did you know that the difference between a good website and a great one is photos? It’s true! The best websites showcase high quality visual images and videos to enhance their content. Similarly, incorporating videos has become the new standard because of the huge impacts of video marketing. People see more than they read, so make sure your homepage is inviting and appealing to the eye with great visuals.
Create easy navigation
Your homepage, like the rest of your website, should be easy to follow. If people have a difficult time finding what they’re looking for, they are likely to give up and find another website. Don’t lose out on potential customers. Instead, simplify your site and make sure everything flows smoothly from left to right. Include a search bar for easy navigation, utilize chat features, organize content with menus, and add arrows to the bottom of long pages, so users can easily go back to the top of the page. These simple, yet effective tools can make a huge difference in your website’s overall flow. Your website is all about the user, so create an experience that is easy for potential customers to understand.
Design from top to bottom
Now that you know why homepage optimization is important and how it can be improved through design, find out how content comes into play. For more information, check out part two of our homepage optimization guide.