10 Sep Effective Social Media Marketing For Real Estate Agents
Real estate agents recognize the highly competitive business they are working in, but agencies often overlook the most important marketing strategy- social media. Marketing is the key to attracting buyers and selling property. Buyers and sellers are much more sophisticated and tech savvy today than in the past, and it can work at the real estate agents advantage.
Millions of people rely on the Internet on a daily basis to connect them to the information they are searching for. Many homebuyers use the Internet and social media outlets to search for listings, research the local market place, or find a real estate agent. With an online presence in such high demand, social media marketing is crucial to a real estate agent’s success. Social media is an effective way for real estate agents to market themselves, their local listings, and their services.
Social media will enable real estate agents to increase their sphere of influence and connect with potential clients. Not only is having an online presence crucial to a real estate agent’s career, but the consistency and quality of their profile is also an important factor to consider. Consider the value of having an active presence on Facebook which has over 1.4 billion active users monthly. And this is only one social media outlet to create a profile for. There are endless online opportunities, and in order for real estate agents to stand apart from one another, they need to create an active, relevant profile.