Industries · Home Services

More booked jobs.
Less wasted marketing spend.

For roofing, HVAC, plumbing, remodeling and tree service owners who want a full schedule, faster follow-up and a clear cost per booked job.

  1. 01Generate Demand0
  2. 02Capture Opportunities0
  3. 03Convert & Nurture0
  4. 04Measure & Optimize↻feeds back into step 01
Revenue+Revenue
Revenue trend · Month 1
Month 1Month 12

ILLUSTRATION · NOT CLIENT DATA
  • Roofing
  • HVAC
  • Plumbing
  • Remodeling
  • Tree Service
  • Septic
  • Electrical

Sound familiar?

What roofing, HVAC and plumbing owners tell us most often — and what the Demand Engine is built to fix.

Leads swing with the season

Busy one month, empty the next — with no system to smooth it out.

Calls go to competitors

Missed calls and slow follow-up hand jobs to whoever answers first.

Paying for leads that never book

Spend goes up, but booked jobs don't follow.

No idea what's working

Nobody can say which marketing actually produced revenue.

What the Demand Engine changes

More calls become booked jobs.

The same eight leads, run without a connected system and then through the Cusell Demand Engine.

The Cusell Demand Engine

How the system works for you.

One proven system, configured for homeowners in your service area and the jobs you actually want.

01

Generate Demand

Google LSA, Search Ads, Map Pack, Meta and AI search, so homeowners find you first.

02

Capture Opportunities

Service landing pages, call tracking and online booking that turn searches into appointments.

03

Convert & Nurture

Speed-to-lead text-back, missed-call recovery, nurture and past-customer campaigns for repeat and referral jobs.

04

Measure & Optimize

A weekly scorecard with cost per booked job and revenue by channel.

What we actually run.

Examples of the campaigns and programs inside the system.

Campaign

Google LSA + Search

High-intent service and replacement searches, managed for cost per booked job.

Campaign

Meta lead funnels

Seasonal offers and replacement campaigns that build demand before it's urgent.

Campaign

Speed-to-lead + missed-call text-back

Every inquiry answered in minutes, even after hours.

Campaign

Past-customer + review campaigns

Repeat work, referrals and the reviews that win the Map Pack.

Campaign

Service-area + AI answer pages

Pages built to rank locally and get recommended in AI search.

Campaign

Weekly scorecard

Calls, bookings, jobs sold and revenue by channel, every Monday.

Booked jobs and revenue — not vanity metrics.

Over $100M in revenue generated for our clients since 2013. Here are three home services examples.

$100M+Revenue generated for our clients
10,000+Jobs generated for our clients
100,000+Leads generated for our clients
13 yearsBuilding demand gen systems since 2013
“Cuselleration has been a huge help in growing our roofing business. What I appreciate most is they don’t just focus on getting us leads—they’re constantly looking at lead quality, what’s turning into actual roofing opportunities, and what we can do to improve results. They’ve helped us with our ads, Google presence, website, follow-up, and overall strategy. It feels like we have an entire marketing team working alongside us instead of just another agency running ads.”
Sentri RoofingRoofing · Chattanooga, TN
“We’ve hired marketing companies before and always felt like we were paying for leads without really knowing what happened after that. Cuselleration helped us connect the entire process. They helped generate the leads, set up our CRM, automate the follow-up, and make sure our team knew exactly who needed to be contacted. We’re following up faster, losing fewer opportunities, and getting more out of the money we’re already spending on marketing.”
Summit Heating & AirHVAC
“We needed a better way to consistently generate the types of jobs we actually wanted, not just random calls and leads. Cuselleration took the time to understand our business and helped us focus our marketing around the services that matter most to us. They’ve helped with our Google strategy, website, lead generation, and follow-up. Having everything working together has made a huge difference.”
Chattanooga SepticSeptic · Chattanooga, TN
“Cuselleration has helped us take a much more strategic approach to growing our business. They’re constantly watching the numbers, adjusting campaigns, and looking for ways to generate more opportunities instead of just setting things up and forgetting about them. They understand that we care about booked jobs and revenue—not marketing vanity metrics. Having a team that is actually paying attention to our business has been incredibly valuable.”
Lumberjacks Tree ServiceTree Service
“What separates Cuselleration is that they look at the whole business, not just the ads. They helped us improve how we generate leads, how quickly we respond, how we nurture people who aren’t ready immediately, and how we stay in front of past customers. For the first time, our marketing and sales process actually feel connected. They’ve become a true extension of our team.”
Blue Ridge Home ServicesHome Services

Revenue figures are estimates, not verified closed revenue: jobs generated × the client-reported average job value. Total marketing investment includes ad spend and Cusell fees. Estimated ROI = (estimated revenue − investment) ÷ investment. Individual results vary.

Packages & pricing

Three ways to grow.

From one service area to multiple locations. Every level includes tracking, CRM follow-up and reporting on your cost per booked job.

Build your pipeline
Starter
Starting at
$2,500/ month, all-in

A roofing or home service company growing in one market.

Service fee
$1,000/mo
Ad spend (included)
$1,500/mo
Total monthly investment
$2,500/mo
What you get
  • Google LSA + Search Ads
  • One core campaign or offer
  • Lead capture landing page
  • CRM + speed-to-lead follow-up
  • Call & conversion tracking
  • Weekly scorecard + optimization
Start with Starter
Accelerate your growth
MomentumPRIMARY OFFERING
Starting at
$5,000/ month, incl. ad spend

An established, multi-crew operator ready for more volume.

Service fee
$2,500/mo
Ad spend (paid to platforms)
$2,500/mo minimum
Total monthly investment
$5,000/mo minimum
What you get
  • Everything in Starter
  • Google, LSA + Meta campaigns
  • Retargeting + audience segmentation
  • Email & SMS nurture + forever follow-up
  • Database reactivation + referral campaigns
  • Local SEO + AI search (AEO/GEO)
  • Revenue attribution dashboard
  • Dedicated strategy reviews
Choose Momentum
Scale your organization
Enterprise
CustomScoped to your organization

A regional or multi-location home services organization.

What you get
  • Everything in Momentum
  • Multi-location / multi-market campaigns
  • Lead routing + territory assignment
  • Advanced CRM integrations
  • Executive dashboards
  • Dedicated strategy + implementation team
Talk to us about Enterprise

Find out where your next booked jobs will come from.

We'll show where you rank in Google, the Map Pack and AI answers versus your top competitors — and the fastest path to more booked jobs.

Get your growth assessment