More booked jobs.
Less wasted marketing spend.
For roofing, HVAC, plumbing, remodeling and tree service owners who want a full schedule, faster follow-up and a clear cost per booked job.
- 01Generate Demand0
- 02Capture Opportunities0
- 03Convert & Nurture0
- 04Measure & Optimize↻feeds back into step 01
- Roofing
- HVAC
- Plumbing
- Remodeling
- Tree Service
- Septic
- Electrical
Sound familiar?
What roofing, HVAC and plumbing owners tell us most often — and what the Demand Engine is built to fix.
Leads swing with the season
Busy one month, empty the next — with no system to smooth it out.
Calls go to competitors
Missed calls and slow follow-up hand jobs to whoever answers first.
Paying for leads that never book
Spend goes up, but booked jobs don't follow.
No idea what's working
Nobody can say which marketing actually produced revenue.
More calls become booked jobs.
The same eight leads, run without a connected system and then through the Cusell Demand Engine.
Same 8 calls. 2 vs 7 booked jobs.
ILLUSTRATIONHow the system works for you.
One proven system, configured for homeowners in your service area and the jobs you actually want.
Generate Demand
Google LSA, Search Ads, Map Pack, Meta and AI search, so homeowners find you first.
Capture Opportunities
Service landing pages, call tracking and online booking that turn searches into appointments.
Convert & Nurture
Speed-to-lead text-back, missed-call recovery, nurture and past-customer campaigns for repeat and referral jobs.
Measure & Optimize
A weekly scorecard with cost per booked job and revenue by channel.
What we actually run.
Examples of the campaigns and programs inside the system.
Google LSA + Search
High-intent service and replacement searches, managed for cost per booked job.
Meta lead funnels
Seasonal offers and replacement campaigns that build demand before it's urgent.
Speed-to-lead + missed-call text-back
Every inquiry answered in minutes, even after hours.
Past-customer + review campaigns
Repeat work, referrals and the reviews that win the Map Pack.
Service-area + AI answer pages
Pages built to rank locally and get recommended in AI search.
Weekly scorecard
Calls, bookings, jobs sold and revenue by channel, every Monday.
Booked jobs and revenue — not vanity metrics.
Over $100M in revenue generated for our clients since 2013. Here are three home services examples.
“Cuselleration has been a huge help in growing our roofing business. What I appreciate most is they don’t just focus on getting us leads—they’re constantly looking at lead quality, what’s turning into actual roofing opportunities, and what we can do to improve results. They’ve helped us with our ads, Google presence, website, follow-up, and overall strategy. It feels like we have an entire marketing team working alongside us instead of just another agency running ads.”
“We’ve hired marketing companies before and always felt like we were paying for leads without really knowing what happened after that. Cuselleration helped us connect the entire process. They helped generate the leads, set up our CRM, automate the follow-up, and make sure our team knew exactly who needed to be contacted. We’re following up faster, losing fewer opportunities, and getting more out of the money we’re already spending on marketing.”
“We needed a better way to consistently generate the types of jobs we actually wanted, not just random calls and leads. Cuselleration took the time to understand our business and helped us focus our marketing around the services that matter most to us. They’ve helped with our Google strategy, website, lead generation, and follow-up. Having everything working together has made a huge difference.”
“Cuselleration has helped us take a much more strategic approach to growing our business. They’re constantly watching the numbers, adjusting campaigns, and looking for ways to generate more opportunities instead of just setting things up and forgetting about them. They understand that we care about booked jobs and revenue—not marketing vanity metrics. Having a team that is actually paying attention to our business has been incredibly valuable.”
“What separates Cuselleration is that they look at the whole business, not just the ads. They helped us improve how we generate leads, how quickly we respond, how we nurture people who aren’t ready immediately, and how we stay in front of past customers. For the first time, our marketing and sales process actually feel connected. They’ve become a true extension of our team.”
Revenue figures are estimates, not verified closed revenue: jobs generated × the client-reported average job value. Total marketing investment includes ad spend and Cusell fees. Estimated ROI = (estimated revenue − investment) ÷ investment. Individual results vary.
Three ways to grow.
From one service area to multiple locations. Every level includes tracking, CRM follow-up and reporting on your cost per booked job.
A roofing or home service company growing in one market.
- Service fee
- $1,000/mo
- Ad spend (included)
- $1,500/mo
- Total monthly investment
- $2,500/mo
- Google LSA + Search Ads
- One core campaign or offer
- Lead capture landing page
- CRM + speed-to-lead follow-up
- Call & conversion tracking
- Weekly scorecard + optimization
An established, multi-crew operator ready for more volume.
- Service fee
- $2,500/mo
- Ad spend (paid to platforms)
- $2,500/mo minimum
- Total monthly investment
- $5,000/mo minimum
- Everything in Starter
- Google, LSA + Meta campaigns
- Retargeting + audience segmentation
- Email & SMS nurture + forever follow-up
- Database reactivation + referral campaigns
- Local SEO + AI search (AEO/GEO)
- Revenue attribution dashboard
- Dedicated strategy reviews
A regional or multi-location home services organization.
What you get- Everything in Momentum
- Multi-location / multi-market campaigns
- Lead routing + territory assignment
- Advanced CRM integrations
- Executive dashboards
- Dedicated strategy + implementation team
Find out where your next booked jobs will come from.
We'll show where you rank in Google, the Map Pack and AI answers versus your top competitors — and the fastest path to more booked jobs.