Mortgage · For executives

Recruit producers
on a system,
not a hunch.

The Sales Recruitment System grows your influence with the producers you want to hire: a targeted recruit list, a value-add guidebook that grows your list, and a monthly webinar that positions your company as the place to be.

Recruiting PipelineSAMPLE DATA
Producers reached2,480
Engaged with content612
Applied / raised hand74
Calls booked31
Hired6
The old way

Cold calls, LinkedIn DMs and hoping a recruiter delivers.

  • Depends on leaders' spare time
  • No visibility into what's working
  • Top producers never hear your story
The Cusell way

Build influence, and producers come to you.

  • Recruits know your leaders and culture before the first call
  • Your list grows every month with a value-add offer
  • Every recruit tracked from first touch to hire

How the Sales Recruitment System works.

Recruiting is an influence game. This system builds yours, month after month.

01

Target recruit list

We build a list of the producing loan officers you want on your team, by market, volume and fit.

02

Value-add guidebook

A guidebook offer that gives producers something useful — and grows your recruiting list every month.

03

Monthly webinar

A leadership webinar that positions your company as the place top producers want to be.

04

Influence content

Content and paid distribution that keep your brand and culture in front of recruits between conversations.

05

Nurture to conversation

Confidential, automated follow-up until a producer is ready to talk — then a booked call on your leader's calendar.

Included

Recruiting pipeline reporting

Every recruit tracked from list to guidebook to webinar to hire.

Built for

Leaders who own growth targets.

Owners, presidents, regional managers and heads of production at lenders, brokerages and banks.

Expanding into new markets
Replacing recruiter fees
Adding branches
Raising average producer volume
Investment

One system. Clear pricing.

Mortgage executives
The Sales Recruitment System
Starting at
$4,000/ month, incl. ad spend

For owners, presidents and production leaders growing their team.

Monthly retainer
$2,500/mo
Ad spend (paid to platforms)
$1,500/mo minimum
Total monthly investment
$4,000/mo minimum
What you get
  • Target recruit list
  • Value-add guidebook
  • Monthly webinar
  • Influence content
  • Nurture to conversation
  • Recruiting pipeline reporting
Get your growth assessment

See what a recruiting system could add to your team this year.

We'll look at how you find, engage and convert producers today — and where your next hires could come from.

Get your growth assessment