Three ways to grow.
Tailored to your industry.
Every package runs on the Cusell Demand Engine and includes tracking, CRM follow-up and reporting that ties spend to revenue.
A focused lead generation system for businesses that need a dependable channel and a clear path from inquiry to appointment.
What you get- One primary acquisition channel
- One core campaign or offer
- Lead capture landing page or form
- CRM integration + automated follow-up
- Conversion tracking + reporting
- Ongoing optimization + performance reviews
Best fit: One market, one producer or a first acquisition test.
Start with StarterA roofing or home service company growing in one market.
- Service fee
- $1,000/mo
- Ad spend (included)
- $1,500/mo
- Total monthly investment
- $2,500/mo
- Google LSA + Search Ads
- One core campaign or offer
- Lead capture landing page
- CRM + speed-to-lead follow-up
- Call & conversion tracking
- Weekly scorecard + optimization
An individual loan officer — powered by The Influence System.
- Month 1: build & launch
- $2,500
- Month 2+: service fee
- $1,500/mo
- Month 2+: ad spend (included)
- $1,000/mo
- Total monthly investment
- $2,500/mo
- Monthly webinar lead engine
- Forever follow-up system
- Strategic partner outreach
- Database activation
- Timely, personal content
- AI-ready website (AEO/GEO)
- Market exclusivity
A health tech company testing a new acquisition channel.
What you get- One primary channel (LinkedIn, Google or Meta)
- One core campaign or offer
- Landing page or form
- CRM integration + automated follow-up
- Conversion tracking + reporting
- Optimization + performance reviews
Connected, multi-channel demand generation for established businesses ready to grow volume and convert more of what they already create.
What you get- Everything in Starter
- Multi-channel paid acquisition
- Retargeting + audience segmentation
- Landing page + conversion optimization
- Email & SMS nurture
- Database reactivation + referral marketing
- Local SEO + AI search where relevant
- Pipeline attribution + strategy reviews
Best fit: Multi-crew operators, mortgage teams and branches, growing B2B healthcare companies.
Choose MomentumAn established, multi-crew operator ready for more volume.
- Service fee
- $2,500/mo
- Ad spend (paid to platforms)
- $2,500/mo minimum
- Total monthly investment
- $5,000/mo minimum
- Everything in Starter
- Google, LSA + Meta campaigns
- Retargeting + audience segmentation
- Email & SMS nurture + forever follow-up
- Database reactivation + referral campaigns
- Local SEO + AI search (AEO/GEO)
- Revenue attribution dashboard
- Dedicated strategy reviews
A mortgage team or branch growing production together.
What you get- Everything in Starter
- Branch brand + individual LO pipelines
- Partner + database campaigns at team scale
- Retargeting + audience segmentation
- Expanded nurture automation
- Branch production dashboard
- Dedicated strategy reviews
A growing B2B healthcare company with a sales team to feed.
What you get- Everything in Starter
- Multi-channel paid acquisition
- Webinar + content programs
- Retargeting by role and account
- Email nurture for long buying cycles
- AI search visibility
- Pipeline attribution + strategy reviews
Customized demand generation infrastructure for multi-location businesses and sophisticated sales organizations.
What you get- Everything in Momentum
- Multi-location / multi-market deployment
- Account-based marketing + targeted outbound
- Lead routing + territory assignment
- Recruiting + sales enablement campaigns
- Executive dashboards
- Dedicated strategy + implementation team
Best fit: Regional operators, lenders with distributed sales forces, B2B healthcare sales teams.
Talk to us about EnterpriseA regional or multi-location home services organization.
What you get- Everything in Momentum
- Multi-location / multi-market campaigns
- Lead routing + territory assignment
- Advanced CRM integrations
- Executive dashboards
- Dedicated strategy + implementation team
A lender or brokerage with a distributed sales force.
What you get- Everything in Momentum
- The Sales Recruitment System
- Multi-market deployment
- Lead routing + territory assignment
- Recruiting + sales enablement campaigns
- Executive dashboards
- Dedicated strategy + implementation team
An established B2B healthcare or health technology sales organization.
What you get- Everything in Momentum
- Account-based marketing
- Targeted outbound
- Lead routing + territory assignment
- Advanced CRM integrations
- Executive dashboards
- Dedicated strategy + implementation team
Starting investments include our service fee and advertising budget. Deliverables and media spend are tailored by industry. Questions? See the pricing FAQ.
What changes as you grow.
Each level includes everything in the one before it, plus more channels, deeper follow-up and more reporting.
| Capability | STARTER | MOMENTUM | ENTERPRISE |
|---|---|---|---|
| Acquisition | One primary acquisition channel | Multi-channel paid acquisition | Multi-location / multi-market deployment |
| Campaigns | One core campaign or offer | Retargeting + audience segmentation | Account-based marketing + targeted outbound |
| Conversion | Lead capture landing page or form | Landing page + conversion optimization | Included |
| Follow-up | CRM integration + automated follow-up | Email & SMS nurture | Lead routing + territory assignment |
| Database & referrals | Not included | Database reactivation + referral marketing | Included |
| Search & AI | Not included | Local SEO + AI search where relevant | Included |
| Recruiting & enablement | Not included | Not included | Recruiting + sales enablement campaigns |
| Reporting | Conversion tracking + reporting | Pipeline attribution + strategy reviews | Executive dashboards |
| Your team | Ongoing optimization + performance reviews | Included | Dedicated strategy + implementation team |
Pricing questions.
What's the difference between Starter, Momentum and Enterprise?
Starter builds one dependable acquisition channel with follow-up and reporting. Momentum connects multiple channels, nurture, database marketing and attribution — it's our primary offering for established businesses. Enterprise is custom infrastructure for multi-location businesses and sophisticated sales organizations.
Is ad spend included?
Starting prices include our service fee and an advertising budget. Home Services Starter is a $1,000 service fee plus $1,500 in ad spend. Home Services Momentum is a $2,500 service fee plus at least $2,500 in ad spend. The Influence System is a $2,500 build-and-launch month, then a $1,500 service fee plus $1,000 in ad spend. Other packages are scoped during your assessment.
Who is Enterprise for?
Multi-location operations, sophisticated sales structures and organizations that need custom routing, dashboards or integrations — not simply anyone who wants more leads.
How is the Sales Recruitment System priced?
It starts at $4,000 per month: a $2,500 monthly retainer plus at least $1,500 in ad spend. It can run on its own or as part of a mortgage Enterprise engagement.
Is the Demand Engine software?
No. It's a managed marketing and sales-growth system — strategy, campaigns, automation and reporting run by our team on proven technology. There's no software license to buy.
How do I know it's working?
Every package includes reporting that ties spend to outcomes — booked jobs, funded loans, meetings or recruits — with regular strategy reviews on what's working and what we're changing.
Do you offer market exclusivity?
Yes, for The Influence System: we work with one loan officer partner per market.
Not sure which package fits?
Get your growth assessment and we'll recommend the right level for your market and goals.