An estimated $3.07 in revenue for every $1 invested — by focusing on the septic jobs worth having.
Chattanooga Septic wanted high-value work — installations, field line repair and pumping — not a phone full of price shoppers. We rebuilt their marketing around those services and the towns they serve.
Where Chattanooga Septic started.
Calls were coming in, but too many were for low-value work or from outside the service area. Most conversions weren't being tracked at all — only calls from ads — so there was no way to see which campaigns produced the jobs worth driving to.
What we built.
The Cusell Demand Engine, configured for septic.
Service-specific landing pages
Dedicated pages for septic installation, repair, field line repair, pumping, grease traps and LPP systems.
Geo-targeted Search campaigns
Campaigns focused on the core service area: Hixson, Soddy-Daisy, Signal Mountain, Sale Creek, Dayton, Dunlap and Whitwell.
Problem-led ad copy
Ads written the way homeowners search: "Wet spots in your yard?", "Septic backups?", "Field line failures?"
Low-intent filtering
Negative keywords that screen out DIY, diagram and price-only searches.
Tracking rebuilt
Forms, bookings and website calls tracked alongside ad calls, so every job traces back to its source.
Follow-up
Faster response and follow-up so good leads turn into scheduled jobs.
What changed.
Quality over quantity: 58 leads at $106 each, and 23 of them — 40% — became jobs averaging $4,000.
That's an estimated $92K in revenue from $30K in marketing: an estimated $3.07 in revenue for every $1 invested.
The numbers.
tracked from lead to job to revenue.
Revenue figures are estimates, not verified closed revenue: jobs generated × the client-reported average job value. Total marketing investment includes ad spend and Cusell fees. Estimated ROI = (estimated revenue − investment) ÷ investment. Individual results vary.
“We needed a better way to consistently generate the types of jobs we actually wanted, not just random calls and leads. Cuselleration took the time to understand our business and helped us focus our marketing around the services that matter most to us. They’ve helped with our Google strategy, website, lead generation, and follow-up. Having everything working together has made a huge difference.”
Want a system like this for your business?
We'll look at how you generate, capture, convert and measure demand — and where your biggest opportunity is.