1,157 tree jobs and an estimated $1.39M in revenue over three years of steady lead flow.
Lumberjacks runs Lumberjacks Tree Service and Lumberjacks Hardwood. We manage paid media for both under one strategy, watched weekly and tied to what actually books.
Where Lumberjacks Tree Service started.
Previous marketing was "set it and forget it": campaigns launched and left alone. The owners care about booked jobs and revenue, and needed a partner watching the numbers and adjusting constantly.
What we built.
The Cusell Demand Engine, configured for tree service.
Cross-brand campaign strategy
Google Ads, LSA and AdRoll planned together across both brands, with budget allocated to what performs.
Continuous optimization
Keyword expansion, negative refinement, bid management and ad testing on a weekly cadence.
LSA lead-quality review
Budget pacing, job-type targeting and dispute of poor-fit leads.
Retargeting
Audience development to bring back homeowners who didn't book the first time.
Reporting that matters
Cost per lead, lead volume, conversion rate, impression share and return on ad spend — reviewed on a monthly strategy call.
What changed.
Across three years, Lumberjacks received 2,572 leads at an average cost of $78.94 each. Nearly half — 1,157 — turned into jobs, at an average of $1,200 each.
That's an estimated $1.39M in revenue from $390K in total marketing investment: an estimated 3.56x revenue return and 3 years of consistent lead generation and measurable revenue growth.
The numbers.
3-year client, tracked from lead to job to revenue.
Revenue figures are estimates, not verified closed revenue: jobs generated × the client-reported average job value. Total marketing investment includes ad spend and Cusell fees. Estimated ROI = (estimated revenue − investment) ÷ investment. Individual results vary.
“Cuselleration has helped us take a much more strategic approach to growing our business. They’re constantly watching the numbers, adjusting campaigns, and looking for ways to generate more opportunities instead of just setting things up and forgetting about them. They understand that we care about booked jobs and revenue—not marketing vanity metrics. Having a team that is actually paying attention to our business has been incredibly valuable.”
Want a system like this for your business?
We'll look at how you generate, capture, convert and measure demand — and where your biggest opportunity is.