Generate qualified demand.
Build a stronger pipeline.
Demand generation for B2B healthcare and health technology companies — reaching the decision-makers behind long, complex sales cycles.
- 01Generate Demand0
- 02Capture Opportunities0
- 03Convert & Nurture0
- 04Measure & Optimize↻feeds back into step 01
Built for B2B healthcare and health technology companies selling to healthcare organizations.
Sound familiar?
What B2B healthcare and health tech sales teams tell us most often — and what the Demand Engine is built to fix.
Long, complex sales cycles
Many stakeholders and months between first touch and signed deal.
Hard-to-reach buyers
Clinical, operational and administrative leaders are busy and well-guarded.
Leads sales can't use
Marketing volume that doesn't turn into real conversations.
No clear line to pipeline
Hard to show which campaigns created meetings and revenue.
More accounts become qualified opportunities.
The same eight leads, run without a connected system and then through the Cusell Demand Engine.
Same 8 target accounts. 1 vs 4 qualified opportunities.
ILLUSTRATIONHow the system works for you.
One proven system, configured for buying committees, long sales cycles and the accounts your sales team wants to win.
Generate Demand
LinkedIn, Meta and Google campaigns, targeted outbound, content and AI search visibility.
Capture Opportunities
Webinars, guides, demo requests and sales conversations with the right decision-makers.
Convert & Nurture
CRM automation, role-based nurture and sales enablement content for long buying cycles.
Measure & Optimize
Meetings, pipeline and attributable revenue by campaign.
What we actually run.
Examples of the campaigns and programs inside the system.
Account-based campaigns
Coordinated outreach and ads aimed at the organizations you want to win.
Webinar + education programs
Content that earns attention from decision-makers and builds trust.
Targeted outbound sequences
Personalized outreach by role, organization type and buying stage.
Role-based retargeting
Stay in front of every stakeholder in the buying group.
Demo + meeting funnels
Landing pages and follow-up that turn interest into booked conversations.
Pipeline reporting
Meetings, opportunities and revenue tied back to the campaigns that created them.
$100M+ in revenue generated for our clients.
A proven demand generation methodology since 2013, applied to healthcare's longer, more complex sales cycles.
Three ways to grow.
From a first acquisition channel to account-based programs at scale. Every level includes tracking, CRM follow-up and pipeline reporting.
A health tech company testing a new acquisition channel.
What you get- One primary channel (LinkedIn, Google or Meta)
- One core campaign or offer
- Landing page or form
- CRM integration + automated follow-up
- Conversion tracking + reporting
- Optimization + performance reviews
A growing B2B healthcare company with a sales team to feed.
What you get- Everything in Starter
- Multi-channel paid acquisition
- Webinar + content programs
- Retargeting by role and account
- Email nurture for long buying cycles
- AI search visibility
- Pipeline attribution + strategy reviews
An established B2B healthcare or health technology sales organization.
What you get- Everything in Momentum
- Account-based marketing
- Targeted outbound
- Lead routing + territory assignment
- Advanced CRM integrations
- Executive dashboards
- Dedicated strategy + implementation team
Find out where your next qualified pipeline will come from.
A conversation about your buyers, your sales cycle and the accounts your sales team wants to win.