From 250 to more than 400 cases a year for a Tustin funeral home.
Saddleback Chapel was serving about 250 cases a year and wanted to grow its impact in the region, including families outside its local area. We built a local search, paid search and retargeting program to get there.
Where Saddleback Chapel started.
Saddleback Chapel wanted to increase sales and grow beyond its local market, but its marketing didn’t reach past a limited radius. It also needed to build its brand reputation, and it had little digital footprint.
What we built.
The programs we put in place.
Local SEO
A local search strategy to make Saddleback Chapel the first choice in Tustin.
Google Ads beyond the local market
Search campaigns aimed at families outside the immediate area.
Pricing-led landing pages
Our analysis showed people looking for funeral services want to understand pricing. In A/B tests, landing pages that included pricing drove 25% more click-to-calls.
Retargeting
Once website engagement was up, retargeting ads raised conversions by another 20%.
Online reputation
A review strategy to build trust with families researching their options.
What changed.
Annual cases grew from 250 to more than 400, including about 165 additional cases a year from paid media. Saddleback Chapel became the top-ranked funeral home in the Tustin area and the top search result for “Saddleback Chapel” worldwide, and its growing base of online reviews built social trust.
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