Monthly website visitors up from 6,300 to 23,000 for an Orange County RV reseller.
RVShop wanted more sales but wasn’t sure where its marketing money would work hardest. We focused paid search on niche products, brought visitors back with retargeting, and used email to drive repeat business.
Where RVShop started.
RVShop needed to grow sales with limited marketing resources and get noticed in a competitive market. Its website needed a revamp, but the team didn’t have the time, or a clear picture of how to hire someone and manage the project.
What we built.
The programs we put in place.
Niche paid search
Campaigns for niche products with low-to-medium competition and high search volume. One campaign increased sales of fender skirts and gas caps by 350%.
Retargeting
Campaigns that brought those first-time visitors back to the site.
Email marketing
Promotions to past clients and website visitors to drive repeat business.
Link building
A link-building strategy to grow connections and drive more direct traffic.
What changed.
Monthly site visitors grew from 6,300 to 23,000. Email recaptured abandoned shopping-cart purchases, and the right keywords now bring the right traffic to RVShop’s website.
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We'll look at how you generate, capture, convert and measure demand — and where your biggest opportunity is.