300% more booked sales meetings with the hospital buyers MetaDynamic needed to reach.
MetaDynamic supplies medical facilities with imaging equipment used in brain surgery. We built an outreach program that put its team in front of hospital equipment decision-makers, in its home market and in new ones.
Where MetaDynamic started.
MetaDynamic wanted new relationships with equipment managers at hospitals in its local market, and to expand into new geographic markets. The team didn’t have reliable access to the people in buying positions at hospitals, in-person visits only reached as far as they could travel efficiently, and they needed a time- and cost-effective way to connect with prospects.
What we built.
The programs we put in place.
Targeted outreach
An outreach campaign to people in the hospital roles that buy MetaDynamic’s equipment.
Custom messaging
Messages written around MetaDynamic’s business proposition, designed to build relationships.
Automated booking
Meeting booking support, so interested buyers went straight onto the sales team’s calendar.
What changed.
Meeting opportunities with qualified buyers rose by 300%, and the program opened conversations in new geographic markets the team couldn’t have covered by travel alone.
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