Cuselleration | B2B Partnership
Cuselleration is an award-winning Website Design and Internet Marketing Services firm specializing in growth, automation, content, and lead generation consulting. Services include website design, SEO, PPC, social media, lead funnels, videography, and photography.
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MetaDynamic, a healthcare equipment company, provides imaging equipment for brain surgeries to medical facilities. Their goal was to establish new relationships with equipment managers in hospitals in their local market, and expand into new geographic markets.

Challenges:

  • Needs access to information for people in buying positions in hospitals.
  • Team has limited geographic range that they can travel to for in-person visits in an efficient amount of time.
  • Needs time and cost-effective solutions for connecting with prospects.

Approach:

  • Outreach campaign to individuals in target professions.
  • Custom messaging designed to highlight business proposition and foster relationships.
  • Automated booking support for meetings.

KPI:

  • Generated meeting opportunities for expansion into new geographic markets.
  • Increased meeting opportunities with qualified buyers by 300%.