Build a Stronger Local Brand & Expand Regional Impact
Funeral Home doubled annual business with Cusell
Saddleback Chapel is a funeral home in Tustin, CA. They came to Cusell in 2015. They were consistently serving 250 cases annually, and wanted to increase their impact in the region and invite clients outside their local area to choose their space for funeral services.
Our Analysis of Saddleback Chapel’s situation determined that people looking for funeral services want to know pricing structure of resources. We A/B tested landing pages and saw a 25% increase in click to calls on pages that included pricing information.
Once our team increased website engagement, we launched retargeting ads which increased conversions by another 20% resulting in another 165 cases annually through paid media strategies.