About Cusell · Est. 2013

We build growth systems for businesses built on trust.

Cusell Marketing is a demand generation agency. Since 2013, we have helped home services companies, mortgage teams and B2B healthcare organizations turn marketing into measurable, repeatable revenue — more than $100M of it for our clients.

Zac Cusac, Founder and CEO of Cusell Marketing
From the founder

People hire a marketing company for one reason: a return on their investment.

In 2013, I was working at a business incubator and kept seeing the same thing: good companies that needed real digital marketing support, right as online advertising was taking off. I started helping a couple of those businesses, and it snowballed. There were a lot of companies out there that needed this level of support — and a partner they could count on.

That's why Cusell exists. Today we're a team of demand generation experts who understand where marketing is going: paid media and lead generation, CRM and marketing automation, AI-powered follow-up, and getting found in AI search through AEO and GEO. We bring all of it together into one connected system, with reporting that shows exactly what it produces. The result is simple: the phone rings, conversations turn into customers, and you can see the return.

We don't look at our customers as clients. We look at them as partners, and we're part of their team. We meet, we communicate, and we overemphasize reporting: what's working, what's not, and how we pivot. We don't shy away from difficult conversations.

It all comes down to relationships, doing what we say we're going to do, and testing, improving and demonstrating return.

Zac CusacFounder & CEO

Two headquarters. Coast to coast.

Teams on both sides of the country, so every client gets strategy in their own time zone.

HQ · EAST Chattanooga, Tennessee

(714) 852-3516

HQ · WEST Mission Viejo, California

(714) 852-3516

What we believe.

Outcomes over activity

We measure booked jobs, funded loans, hires and qualified pipeline — not clicks.

Depth over breadth

Three industries, known inside and out: home services, mortgage and B2B healthcare.

Ahead of the search shift

Built for how people find businesses now — including AI.

The team behind the engine.

Ergel Sarmiento, Marketing Automation & CRM Specialist at Cusell Marketing
Ergel SarmientoMarketing Automation & CRM Specialist
Ramon Alvarez, Project & SEO Manager at Cusell Marketing
Ramon AlvarezProject & SEO Manager
Justin Piao, Account Manager at Cusell Marketing
Justin PiaoAccount Manager
Jeffrey Manalo, Senior Developer at Cusell Marketing
Jeffrey ManaloSenior Developer
Anif Marohom Naim, Media Buyer at Cusell Marketing
Anif Marohom NaimMedia Buyer
Seychelle Maloles, Operations & Project Management Lead at Cusell Marketing
Seychelle MalolesOperations & Project Management Lead
Joel Cortez, Google Ads Specialist at Cusell Marketing
Joel CortezGoogle Ads Specialist
Mohit Chauhan, Senior Website Developer at Cusell Marketing
Mohit ChauhanSenior Website Developer
Cris Cusac, Business Developer at Cusell Marketing
Cris CusacBusiness Developer
Rachel Michele, Content & Creative Manager at Cusell Marketing
Rachel MicheleContent & Creative Manager
Renz Nikko Ruiz, Copywriter at Cusell Marketing
Renz Nikko RuizCopywriter

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